BeautyGrass
BeautyGrass is an all-natural CBD skincare line that believes all bodies deserve to glow at their brightest capacity. The team at In Good Co connected with LA guru + aesthetician, Jenny Evans, to create this brand of clean, vegan, CBD goodness because we figured if our team was looking for this product to no avail, other people were, too. Because we owned this company in-house it pushed us to find ways to market, brand, build and celebrate the work in ways we didn’t normally do. Organic shapes, inclusive imagery, a fun mural! and a fresh perspective and messaging (not to mention incredible product) made it an all natural success. I took to the web, interacting on social platforms with our followers and other brands to create our own community of glow-getters.

This project was completed with the incredible team at In Good Co.
www.beautygrass.com