Samsung Into the Night Tour

When Samsung asked us to imagine an experience that would travel across the country touring Universities and we witnessed the low light photography abilities of the newest phone, we knew we had to make something dark, mysterious and just plain cool. We split this 40’ x 40’ tent into two spaces, one to show off the product, and the other to show off what they can do. Extensive programming related to each of the phone, tablet, and other products in the ecosystem allowed students to see how the latest Samsung Gallery products would fit into their lives.

This project was completed with the incredible team at Youth Marketing Connection